About The Pink Store | A Rose City Landmark Reimagined

The Pink is Back.

If you know… you know.

The Pink Store isn’t just a store—it’s a landmark. Sitting right on M-33 in Rose City, it’s been a must-stop for generations. Whether you were heading up north for the weekend, coming back from the trails, or just cruising through town… you’ve probably pulled in at least once.

Cold drinks. Quick stops. Good memories.
That bright pink building has seen it all.

For years, it’s been part of people’s traditions—something you look for, something you remember, and something you tell people about.

And now—it’s back.

Welcome to the LaBaron’s Pink Store.

We took everything that made this place iconic and gave it a fresh start. Same legendary spot, but cleaned up, stocked up, and brought back to life the right way.

Now when you stop in, you’ll find:

• Ice cold beer, wine, and liquor
• Gas to keep you moving
• Snacks, drinks, and everyday essentials
• A little bit of power sports mixed in—because that’s who we are

And we’re just getting started.

We’re bringing the Pink Store back to what it should be—a fun, easy stop that feels like part of your trip. A place you actually want to pull into, not just need to.

Hang out for a minute.
Kick back.
Make it part of your routine again.

Same Pink Store you remember—just taken to a whole new level by LaBaron’s.

So next time you’re heading up north…

You already know where to stop.